Think innovation, because that's the way the world turns: on the axis of an idea whose time has come. Radical innovation is no longer an option. It has become a business imperative. Innovation has become the economic religion of the 21st century, but on its own, it's no longer enough to differentiate you from "the bunch". To thrive today, you need radical innovation. At the heart of radical innovation are bold visionary individuals who are fiercely proud of what they do. Often, they exhibit "unreasonable" behaviour and end up becoming the heroes of the business revolution they inspired. This text is about real people who took risks. They set themselves extraordinary goals at almost impossible odds. These are stories about out-of-the-box thinking, passionate individuals and the different kinds of companies they created. Share their ideas, attitudes and experiences - valuable connections to the real world - and build your own context for thriving as a business radical. Be inspired to take a quantum leap.